Curriculum Enrollment Funnel Simulator
The Enrollment Funnel Simulator is an interactive tool designed to help colleges visualize and fine-tune every stage of the student recruitment journey—from initial inquiry to enrolled student. Whether you're trying to increase conversion rates, test new outreach strategies, or identify your biggest bottlenecks, this tool lets you experiment with scenarios and instantly see the impact on enrollment outcomes.
By adjusting key variables—such as inquiry volume, application completion rates, admissions decisions, yield, and melt—you can simulate realistic pathways and make data-informed decisions that improve performance across the funnel. It’s perfect for strategic planning, enrollment forecasting, and cross-functional team discussions.
Tips to Improve Your Enrollment Funnel Results
Ensure Positive Long-Term Growth
The 5-year revenue growth rate should be greater than zero. Negative growth signals a need to adjust recruitment, retention, or pricing strategies.
Expand the Top of the Funnel
Increase the volume of initial inquiries through enhanced outreach, marketing, and strategic partnerships.
Improve Inquiry-to-Applicant Conversion
Streamline communication and the application process to convert more prospective students into applicants.
Increase Applicant-to-Enrolled Yield
Focus on efforts that make accepted students more likely to enroll—like onboarding support, financial transparency, and early engagement.
Strengthen Student Retention
Small gains in retention compound significantly over time. Identify and support students at risk of dropping out early.
Encourage Full-Time Enrollment
Full-time students typically generate more credit hours and have higher persistence. Consider policies and messaging that support full-time study.
Monitor Credit Load
Track the average credit load for both full- and part-time students. A declining average can undercut revenue projections.
Aim for Higher Inquiry Growth Rates
A stagnant or slow-growing inquiry rate may not keep pace with institutional goals. Invest in growing awareness and demand.
Boost Graduation Rates
Improving completion rates enhances institutional outcomes and student success, feeding back into retention and reputation.
Use Tuition Strategically
Review tuition per credit in the context of market positioning and student affordability. Raising tuition alone won’t solve funnel inefficiencies.
